History of Fendi
The house of Fendi was founded in 1925 by Adele and Edoardo Fendi in Rome. Following the fashion house's inception was the opening of the first Fendi handbag boutique and fur workshop in via del Plebiscito 1926. The boutique was an immediate hit with Rome's elite society and flourished with new ideas presented by Edoardo's daughters Paolua, Anna, Franca, Carla, and Alda who inherited the business following his death in 1946.
In 1965 a new chapter for Fendi began when German designer Karl Lagerfeld was brought on as creative director. Lagerfeld was inspired by the brand's history of sought after fur goods which prompted Fendi’s infamous “double F” logo which stands for “Fun Furs”. During his time with the company Lagerfeld also oversaw the creation of Fendi’s first ever Ready-to-Wear collection in 1977.
In 2020 Kim Jones was brought on to replace the late Karl Lagerfeld as Artistic director of Fendi and the brand continues to produce Haute Couture, Ready-to-Wear, and Fur collections adored by consumers.
Most Popular Fendi Bags
Fendi Zucca Baguette
This stylish baguette is crafted out of Fendi FF Zucca canvas featuring a leather shoulder strap and with a frontal flap and silver FF magnetic closure. The baguette opens to a brown fabric interior with a top zipper.
Mini Mon Tresor Bucket bag
The Mon Tresor bucket bag is crafted of calfskin leather often embossed with the FF monogram motif featuring a leather shoulder strap and optional strap handle with gold hardware. The bucket bag has an open top to its suede interior.
Sunshine Leather Tote
This luxury shopping tote is crafted in calfskin leather with pick-stitch detailing and tortoiseshell top handles, optional shoulder strap, gold-tone hardware and embossed Fendi logo. The tote features an open top leading to a spacious interior with leather base.
How to spot a fake Fendi
Pay close attention to the quality of materials used. All Fendi bags are crafted using extremely high quality leather which will be able to stand on its own without bending as well as smell clean and leathery as opposed to counterfeit bags which often smell of cheap faux leather and glue. For non-leather bags such as the Zucca Baguette which is crafted using the brands signature jacquard canvas, it is important to look at the cleanliness of the weaving and avoid any bags with loose weaving or pixilation as this often means the bag is not authentic.
In addition to material quality you can also look for a serial number which is included with any Fendi bag made after the 1980s and will either be embossed on the back of leather bags or on a narrow leather tag sewn in the corners or pockets.
Finally, the best way to ensure your bag is authentic is purchasing directly from the Fendi store however this is not always possible. Whether you are searching for an older style or a pre-loved bag it is important to be sure of the authenticity of your newest accessory before purchasing. The best way to be sure is to purchase through consignment stores or websites that offer authenticity guarantees such as us, dress. Raleigh!